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What is the “Red Cup?”


What is the red cup?




It’s simple but elegant. The Red Cup and its army of clones feed 20 million children in the poorest regions of the world. It is both the vessel and symbol for The United Nations World Food Program’s (WFP), Fill the Cup Campaign, created to raise awareness and funds for 59 million children who are suffering from hunger.

“The campaign slogan and logo are based on the millions of plastic cups that WFP uses to handout porridge or other food rations to millions of school children around the world.”

WFPUSA is the American division of WFP. They are dedicated to raising awareness and funds for all of WFP’s efforts to eliminate hunger.

Kudos to the Red Cup because according to WFPUSA…


Home grown school meals, Maragua, Kenya

– It feeds on average 20 million children a day

– It serves in 70 developing countries

– It promotes education by providing food at school

– It encourages girls to receive an education, preventing early marriage and pregnancy

– It provides all the daily essential nutrients to maintain health in one, 25 cent serving

– It provides relief and hope to both parents and children

– It only costs 25 cents to feed a child in school for a day


7 Facts From The Hunger Project

1. 870 million people do not have enough food to eat

2. 98% of the worlds undernourished people live in developing countries

3. Asia and the Pacific have the highest number of hungry comprising 578 million people, followed by Sub-Saharan Africa with 239 million people, and then Latin America and the Caribbean with 53 million people

4. 60% of the worlds hungry are women

5. Malnutrition is the key factor contributing to one-third of all global deaths (2.6 million per year).

6. Every 10 seconds, a child dies from hunger related diseases

7. There is enough food in the world today for everyone to have the nourishment necessary for a healthy and productive life


5 Reasons Why You Should Care

1. Because basic nutrition is identified under Article 25 of the Universal Declaration of Human Rights as an integral right of every human being

2. Because hunger is the number one global risk to health, killing more annually than malaria, AIDS and tuberculosis combined

3. Because solving chronic hunger creates peace and stability in the world

4. Because the suffering of men, women, and children is unacceptable

5. Because there IS enough food, yet people are not receiving it


7 Ways to Show You Care

1. Be in the know and inform others. Go to to learn the facts

2. Express genuine gratitude for what you have

3. Don’t Be Wasteful. One of the main reasons people are not getting food is that it spoils before it even arrives. Think about that the next time you’re cleaning out your fridge.

4. Live Simply, So Others Might Simply Live -Gandhi Be satisfied with what is sufficient for your needs, freeing up resources for others.

5. Be Mindful. Be awake, slow down, see what is real. Eat your own food slowly, appreciating it’s life sustaining purpose

6. Claim your inner Pioneer of Peace. Stand up for what your heart knows is right. The true mark of a resilient person is the recognition of suffering and the desire to heal

7. Give. Share your abundance with others. Play Free Rice, the worlds only vocabulary game that feeds the hungry.  Check it out; it’s a healthy addiction


We Are Global Citizens:

Have you ever pondered your role as a citizen of the world? Like it or not, as human beings we share this planet and it’s resources. We truly are all connected. Many question why there is such a disparity between the haves and the have nots, and of course there are answers; but none is acceptable.


Lead by Eleanor Roosevelt, on December 10, 1948, The United Nations General Assembly signed The Universal Declaration of Human Rights. It was the first global expression of rights to which all human beings are inherently entitled.

Article 25.

(1) Everyone has the right to a standard of living adequate for the health and well-being of himself and of his family, including food, clothing, housing and medical care and necessary social services, and the right to security in the event of unemployment, sickness, disability, widowhood, old age or other lack of livelihood in circumstances beyond his control.
(2) Motherhood and childhood are entitled to special care and assistance. All children, whether born in or out of wedlock, shall enjoy the same social protection.

The following countries voted in favor of the declaration.

Republic of China
Costa Rica
Dominican Republic
El Salvador
New Zealand
United Kingdom
United States

SHOCKING ISN”T IT? Many of the countries listed above are shamefully the worst offenders. Clearly, governments are not taking adequate responsibility for their citizens. As global citizens, what is our responsibility? Each person must answer that question for themselves. What are you thoughts? Please share what you think by pressing the comment button but first…

Take 17 minutes to watch the Ted Talk below that changed our life.




The Pioneers of Peace Thanks “Giving” Cup Campaign is an annual fundraiser for the World Food Program USA’s (WFPUSA) School Meals Program. We are deeply committed to raising awareness of the grave state of hunger in the world, and then doing our part to eliminate it. We support the Zero Hunger Challenge 

Join us November 1st through Thanksgiving Day

Select a cup in which to collect all your spare change, from Nov. 1st through Thanksgiving. On Thanksgiving Day we ask that you count your cupful of coins and donate that amount directly to the World Food Program USA, following the link provided on the Pioneers of Peace™ website.

This small effort on your part will have a huge impact on children who would otherwise remain hungry and malnourished. Just 25 cents feeds a child in school for a day.

We often think the world’s problems are too big for us to make a difference; but feeding a hungry child really does make a difference! Join us as we give hope and a brighter future to the world’s children who are most in need.


361. Food is a Human Right | Equal Money (
Halle Berry joins Michael Kors to help fight world hunger #watchhungerstop (

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